Mission
What?
The Mediterranean Foods Alliance (MFA) is a non-profit consumer advocacy group, dedicated to:

Advancing scientific understanding of the Mediterranean diet.
Educating consumers, journalists, health professionals, government officials, chefs and food companies about the Mediterranean Diet.
Leading consumers to healthy Mediterranean foods and drinks when they shop for groceries or order out.
How?
We do this through innovative consumer programs and media campaigns to spread the word about the amazing health benefits, flavors, and tastes of the Mediterranean Diet.
Some of our ongoing campaigns include:
"Bringing the Mediterranean Diet Home: From Your Cart to Your Kitchen," a Mediterranean Diet educational kit distributed to supermarkets nationwide. The kit provides retailers with Mediterranean Diet-inspired shopping lists, recipe cards, cooking demo ideas, interactive activity guides, and more. Everything they need to help shoppers bring home the Mediterranean Diet. To learn more or download a kit, click here.
The Med Mark is a boldly-desinged packaging symbol found on healthy foods and drinks traditional to the Mediterranean Diet. The Med Mark was designed to help shoppers quickly find Mediterranean products without the hassle of reading labels. Click here to learn more.
Why?
More than 50 years of consistent scientific research shows that following a Mediterranean-style eating pattern helps people live longer, healthier lives.
Click here to learn more.
"Bringing the Mediterranean Diet Home: From Your Cart to Your Kitchen," a Mediterranean Diet educational kit distributed to supermarkets nationwide. The kit provides retailers with Mediterranean Diet-inspired shopping lists, recipe cards, cooking demo ideas, interactive activity guides, and more. Everything they need to help shoppers bring home the Mediterranean Diet. To learn more or download a kit, click 